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Exploring Amsterdam With The I amsterdam City Card

Exploring Amsterdam With The I amsterdam City Card

Amsterdam is a huge city with plenty to see and do. So how do you get most out of a short visit to one of the greatest small cities in the world?

The I amsterdam City Card (€ 39,00 for 24 hours) is described as “Your key to Amsterdam” and gave us a ticket to Amsterdam’s top attractions and allowed us access to almost everything we wanted to see in the city including its world-class museums.

Amsterdam Canal Cruise

Holland International Canal Tour Boat

Holland International Canal Tour Boat

The City Card offers a free one-hour canal cruise with either Blue Boat Company or Holland International (we chose the latter due to its location near Central Station) which is fantastic because you can’t leave Amsterdam without cruising along their world-famous canals.

We started our day in Amsterdam with a one-hour ride through the unique UNESCO World Heritage canal district, seeing many great sights along the way.

NEMO Science Center

NEMO Science Center

Amsterdam Houseboat

Amsterdam Houseboat

Amsterdam Tulip Museum

Amsterdam Tulip Museum

Amsterdam Tulip Museum

After our canal cruise we stopped briefly at the Amsterdam Tulip Museum and although very small, it is quite interesting learning about the history of tulips and their journey from bulbs in the fields to the stores. The Tulip Museum is located just across the canal from the Anne Frank House and is worth a quick look if you’re in the area.

Rijksmuseum Amsterdam

The I amsterdam Sign In Front Of The Rijksmuseum

The I amsterdam sign in front of The Rijksmuseum

The Rijksmuseum was our next stop and is home to one of Europe’s finest collection of art with many paintings from the Dutch Golden Age. It is also very close to the “I Amsterdam” sign so be sure to visit both if you have your city card. Unfortunately taking pictures and videos within the museum is strictly prohibited so we don’t have anything to share with you from our stop here.

Free Gifts

Our Free Gift - Heineken Bottle Opener

Our Free Gift – A Heineken Bottle Opener

Think Dutch beer and you think Heineken – and included in the I amsterdam City Card is a free gift from the Heineken the City Official Store valued at € 8,99. We couldn’t miss out on this so walked to the Heineken Store and picked up our free bottle openers which will look great in the bar one day!

We only managed the four stops above during our day in Amsterdam but definitely could have gotten a lot more out of the card had we been better organized.

The I amsterdam City Card also gives you unlimited use of Amsterdam’s public transport (excluding train travel) and free access to other attractions such as the Foam_Fotografiemuseum, Houseboat Museum, the Van Gogh Museum and much more!

To see a full list of benefits from the I amsterdam City Card, visit the I amsterdam website.

Tips to get the most out of your I amsterdam City Card

  • In our opinion, the 24-hour I amsterdam City Card doesn’t provide enough time to see all of the sights and attractions of Amsterdam and its surrounding districts. Opt for the 48-hour (€ 49,00) or 72-hour (€ 59,00) card instead.
  • Get a map and plan in advance what you want to see – as mentioned, you’ll get much better value from the I amsterdam City Card if you’re organized!
  • Better yet, download the City Cards iPhone Application and make it easy to discover everything that Amsterdam has to offer.

A big thanks to the Amsterdam Tourism & Convention Board for providing us with 24-hour I amsterdam City Cards. As always, all thoughts and opinions are our own.


  1. Posted December 15, 2011 at 4:19 pm | Permalink

    So much Q & I missed last time we were in Amsterdam now that I look at it. My fondest memories were the Heineken Experience and getting cursed at by old window ‘ladies’ in the Red Light District.
    Gerard ~ GQ trippin recently posted..Why I Hate Running & Still Ran a Half-Marathon

    • Posted December 15, 2011 at 4:31 pm | Permalink

      We missed out on a lot as well (including the Heineken Experience) but will definitely be back soon – it’s probably one of the top 3 cities we visited during our RTW! Lol, now what did you do to the working girls in the Red Light District?

  2. Posted December 15, 2011 at 10:15 pm | Permalink

    I still have my Heineken bottle opener from when I went in 2006! Love it.
    Caroline in the City recently posted..Winter in England and Ireland

    • Posted December 16, 2011 at 8:37 pm | Permalink

      Nice one! We’re definitely going to treasure them – it’ll go nicely along with our Budweiser bottle opener from St. Louis! :)

  3. Matthew Cheyne
    Posted December 16, 2011 at 11:45 pm | Permalink

    I’m curious to know what the trains are like in Amsterdam. I’m not sure whether it is Amsterdam or Copenhagen but I’ve seen pictures on the internet in the past where there is a train line that runs parallel to a river and looks absolutely stunning. Is there such a train line in Amsterdam? I’ve tried to research it on the net but can’t come to any conclusive answer.

    • Posted December 16, 2011 at 11:50 pm | Permalink

      I think the quality of trains is dependent on who you’re riding with (much like airlines) – we got the train to Brussels with Thalys and that was fantastic. Don’t remember seeing a river on the ride but maybe this was on one of the local tracks?

  4. Matthew Cheyne
    Posted December 16, 2011 at 11:54 pm | Permalink

    I think it could be one of the local tracks that runs along the river. You’re right about the quality of trains varying. On another blog called Wandering Earl, Earl the author recently toured throughout Europe by train. The trains of Switzerland are fantastic. Their seats look like business class seats in a plane. Eastern European countries such as Romania and it’s a different story entirely. They make Metro and V/Line look good. And as somebody who lives in Morwell and has to put up with up to 60 minute delays on V/Line to and from Melbourne; that’s really saying something.

  5. Posted December 20, 2011 at 10:25 am | Permalink

    Sounds like a great investment! I should have got that when I was in Amsterdam – would have saved a lot of money!

  6. Marysia @ My Travel
    Posted August 5, 2013 at 9:02 pm | Permalink

    I never get those cards anywhere, but I will have it in mind to check it out next time when I’m over!

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