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Our blog goals for 2011 | Don't Ever Look Back

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Our blog goals for 2011

Our blog goals for 2011

A comment on our post Celebrating One Month of Travel Blogging by Ben really got us thinking about the future of this blog and what we want to achieve in one month’s time, in three months time, in six months time… well, you get the drift.

So we thought about it for a few days, half-wrote this post and then quickly proceeded to forget about it. Good travel bloggers we are, hey?! That was until the Travel Blog Challenge refreshed our memories and urged bloggers to set goals in order to be successful. With that swift kick, we’ve now finally finished this post and are releasing it to coincide with the 3 month anniversary of Don’t Ever Look Back which was celebrated on January 16.

Our Original Goal

The original objective of Don’t Ever Look Back was simply to share our adventures with friends, family and other travelers and possibly inspire others to follow in our footsteps. While this will continue to be our primary objective, the response we’ve gotten over the past 3 months means that our blog needs to evolve beyond that and we need to set some measurable goals to chase.

The Growth of Don’t Ever Look Back

To describe the growth of this blog in one word – fast. If you wanted us to use two words – incredibly fast. Just check out the stats below!

Facebook Fans

Facebook Fans

Twitter Followers

Twitter Followers

RSS Subscribers

RSS Subscribers

The Goals

Due to this rapid growth of this blog, these goals have been revised many times already and we will most likely review them again in the coming months. They might be overly ambitious, but here are the 5 main things we want to achieve with Don’t Ever Look Back by the time 2011 is done and dusted:

Post at least twice a week. What’s the key to a good blog? In our eyes there are two main criteria to success and they are content and consistency. By setting ourselves the goal of posting at least twice a week, we hope to satisfy both of these criteria and as a result reach the rest of the goals listed below. After all, who’s going to subscribe to a blog that updates sporadically?

Reach 750 Facebook Fans. At the time of posting, our Facebook page had reached 137 fans. This goal is probably our most ambitious as we wouldn’t say we’re using our fan page effectively at the moment. However, we definitely expect it to gain some serious momentum when we finally get on the road. Daily travel photos and interactive discussions are just some of the ideas we’re floating and there are plenty of others in our thoughts. Help us reach this goal by becoming a Facebook fan of Don’t Ever Look Back.

Pass 2,000+ Twitter Followers. This is another avenue that we expect to use significantly more when we get on the road. With that said, we still think we tweet some interesting stuff and enjoy good conversations with fellow travelers via Twitter. So far we’ve got 584 followers, about 30% of the way to our goal, so please follow us on Twitter if you’re not already!

Exceed 250 RSS Subscribers. RSS subscribers are the equivalent of “loyal customers” in the blog world and we want more of them! While it’s difficult to rely on the fluctuating Feedburner count to give an accurate number, our peak so far has been 79 subscribers. You can subscribe to Don’t Ever Look Back via your RSS reader or get our latest posts direct to your inbox!

Succeed at the 1000-1000 challenge. We announced two weeks ago that we were joining the 1000-1000 blog challenge! The goal is to build Don’t Ever Look Back to the point where it earns $1000 USD per month and gets an average of 1000 visitors/day. If we can get to these goals by the end of 2011, we’ll be delighted!

Have you set goals for your blog in 2011? If so, what are they? And what do you think of our goals? Remember, you can help us achieve these goals by becoming a fan on Facebook, following us on Twitter or subscribing to our RSS feed!


  1. Posted January 18, 2011 at 3:05 pm | Permalink

    Great goals and putting them out there is likely to make you more accountable – even if it’s only to yourselves.

    • Posted January 18, 2011 at 10:23 pm | Permalink

      Exactly right Leigh and if we can achieve these goals, our blog can be classed as a major success! It definitely gives us increased motivation to get there having these numbers in front of us.

  2. Posted January 18, 2011 at 3:41 pm | Permalink

    One thing I’ve learned over the last few years is that writing down goals, wishes and desires down really helps you achieve or get them. The other thing that I think helps is to have them displayed in a prominent place like the fridge, or inside your toiletries bag so that you are reminded of it every day. Good on you for setting some goals.

    • Posted January 18, 2011 at 10:25 pm | Permalink

      Great point Adam – there’s no point of writing all of these goals out if we quickly forget about them! We check our numbers fairly regularly so we believe we’ll be able to keep ourselves motivated to get there. 🙂

  3. Posted January 18, 2011 at 4:12 pm | Permalink

    Way to go guys. I’ll be following along and rooting for you! Cheers!
    Gillian@OneGiantStep recently posted..FollowFriday 14Jan2011

    • Posted January 18, 2011 at 10:26 pm | Permalink

      Thanks Gillian, we really appreciate all the support you’ve given us since we started. 🙂

  4. Posted January 18, 2011 at 4:39 pm | Permalink

    That is great you guys!!! Good for you! I’m officially your FAN on FB 🙂 And definitely keep up the posts at least twice per week! 🙂
    What will be your biggest strategy in reaching this goal? Looking forward to seeing what creative awesome ideas you come up with along to hear about your awesome travels!
    What Adam said above is right on about being able to really track your goals, see what’s been most effective in bringing results etc.
    And of course, don’t ever let it stop being FUN! 🙂
    Lauren Rains @ TheMa recently posted..An Anti Lazy POS Lifestyle Design Travel Story

    • Posted January 18, 2011 at 10:29 pm | Permalink

      Thanks for joining us on Facebook Lauren, you rock! 🙂

      We’ll try our best to keep posting at least twice a week, we’re on a bit of a roll at the moment but still have 6 months to fill before we can start writing stories from the road so need to pace ourselves a bit!

      To reach that goal, we’re planning on having a posting schedule and setting deadlines for ourselves that really push us to pump the posts out. Hopefully this will be enough to help us get there!

  5. Posted January 18, 2011 at 7:23 pm | Permalink

    You guys are really inspiring! My blog has been around for 7 months now and I haven’t taken it into my own hands like you have. Although (like our twitter conversation yesterday highlighted) I’m working so much at the moment that my progress is slow but it is started!

    I hope that I can set some goes of my own in the next few weeks, and I’ll do what I can to help you guys reach yours!
    Annie recently posted..London Fog

    • Posted January 18, 2011 at 10:32 pm | Permalink

      Thanks Annie, that’s one of the nicest comments we’ve received on here and brought a smile to our faces. 🙂

      We think you’re doing a great job! If there’s anything we can do to help you, just let us know!

  6. Posted January 18, 2011 at 7:35 pm | Permalink

    Awesome, guys! These are great goals, and, judging by your amazing success so far, I have no doubt that you can achieve them all!
    Amanda recently posted..How a Bag of Rotten Food Changed My Life – A Guest Post

    • Posted January 18, 2011 at 10:34 pm | Permalink

      Thanks so much Amanda – we noticed that they’re pretty similar to your goals, give or take a few followers or subscribers! Hopefully we’ll be able to motivate each other to reach them – we’re definitely taking a lot of inspiration from the way you go about it!

  7. Skott and Shawna
    Posted January 19, 2011 at 1:53 am | Permalink

    Consider us one of your “loyal RSS followers”. Great writing guys…you have quickly become one of the favourite blogs we follow (and at this point there are 108 of them!) Keep it up!

    • Posted January 19, 2011 at 12:05 pm | Permalink

      Thanks Skott and Shawna – we love our loyal RSS subscribers and love them even more when they comment our posts! There are so many great travel blogs out there so we feel pretty special to be ranked among your faves! 🙂

  8. Posted January 19, 2011 at 3:47 am | Permalink

    Good luck with the goals guys! You’re off to a great start! Let us know if we can help in any way with a tweet, a post or a stumble. Cheers
    Cam recently posted..City Spotlight – Brasov- Romania

    • Posted January 19, 2011 at 12:06 pm | Permalink

      Thanks Cam – if we can reach the level that you’re at now with Traveling Canucks by the end of 2011, we’ll consider ourselves very successful! Appreciate the support and thanks for the continued inspiration.

  9. Posted January 19, 2011 at 7:09 am | Permalink

    You guys have made some great progress lately! Good job, and good luck with your upcoming goals. I know the 1000-1000 challenge sounds difficult, but I think you can get there if you keep doing what you’re doing, which is great to begin with!
    Bryan recently posted..WordPress Plugins for Your Travel Blog

    • Posted January 19, 2011 at 12:08 pm | Permalink

      Cheers Bryan – we’re still in the early stages of the 1000-1000 challenge but hope to make some big inroads over the next couple of months. Fingers crossed we can keep this growth going for the next 12 months and beyond!

  10. Posted January 19, 2011 at 8:50 am | Permalink

    I like the idea of multiple goals with varying levels of challenge. Means you will meet at least some even if not all of them. I’m a big fan of always having a group of little goals to make sure I don’t lose heart at not making the big ones. The measurable things are nice too, so that “close” can come into the question.
    Andrew recently posted..Scotland Bustour

    • Posted January 19, 2011 at 12:12 pm | Permalink

      We made sure all of the goals we put down are achievable – but they’re all going to take a lot of work to get there! Great advice re: having little goals – we’ll set milestones at different points (i.e. when we get 250 fans, 500, 750, etc) and see each of those as fantastic achievements.

      At the end of the year we definitely won’t be disheartened too much if we don’t reach all of these goals. If we get fairly close to achieving them it still means we’re doing something right and will inspire us to work even harder in 2012!

  11. Posted January 19, 2011 at 9:38 am | Permalink

    Guys, what a goal! Yet your first 3 months seem to promise great results. Work hard on it, enjoy your trip, and best of lucks…I look forward to reading about your aventures!
    Federico recently posted..Photo of the Week

    • Posted January 19, 2011 at 12:14 pm | Permalink

      Thanks Federico – the growth over this first 3 months has definitely stunned us a little bit. Setting these goals will motivate us to seek even more growth rather than be satisfied with what we’ve already achieved. Great to have you on board and reading our blog!

  12. Posted January 19, 2011 at 12:54 pm | Permalink

    Awesome goals, I know you can do it!!! I set one, to get on a press trip, and it happened the 1st week of January. Wahooooooooooo!
    Andi recently posted..Happy New Year!!!

    • Posted January 19, 2011 at 2:06 pm | Permalink

      Thanks Andi and congratulations on getting on a press trip, that’s awesome news! Where are you heading?

      One of our other goals is to monetize the site to the point where it makes a decent income but we felt that was covered by the 1000-1000 challenge.

  13. Posted January 19, 2011 at 1:22 pm | Permalink

    Thanks for the mention. Glad I’m good for something!

    • Posted January 19, 2011 at 2:08 pm | Permalink

      No worries Ben, gotta give credit where it’s due and you helped us start thinking about these goals and the direction our blog was heading in.

  14. Posted January 19, 2011 at 2:27 pm | Permalink

    I sat down to make my goals for 2011 and then got sidetracked by reading the search terms used to find my blog, reading my twitter stream, reading my facebook stream, chatting in Facebook travel bloggers group, stumbling sites on Stumble Upon etc etc.

    So I guess my goal is less reading and more writing. Surfing the web can pass away hours which I really do not have to share.
    Natalie recently posted..Sunday Snap – The Boats Of Bird Island

    • Posted January 21, 2011 at 9:40 am | Permalink

      Haha yeah we procrastinated on setting these goals many times but finally realized that we needed to set some in order to keep growing this site.

      That’s a good goal – try to make sure it’s measurable though, so aim to pump out at least 1 extra post per week or something like that? Good luck!

  15. Posted January 21, 2011 at 12:03 am | Permalink

    Great Goals Guys! It is easy to lose focus without goals sometimes. Go get ’em!
    Liv recently posted..Cage Diving- How to cuddle a Great White Shark

    • Posted January 21, 2011 at 9:52 am | Permalink

      Thanks Liv, agree with you there! Have you set goals for your blog?

      We would love to know what they are and hopefully be able to help you get there!

  16. Posted January 21, 2011 at 7:28 am | Permalink

    Geat goals guys, think I might steal them for myself actually 🙂
    Chris recently posted..How Much Did It Cost – Paris Budget

    • Posted January 21, 2011 at 9:54 am | Permalink

      Haha you’re more than welcome to steal them – haven’t you already passed a few of them though?! 😛

      We would love to see you eat an entire jar of vegemite in one sitting. That’s a lofty goal and would bring some major traffic to The Aussie Nomad. Just putting it out there. 🙂

  17. Posted January 21, 2011 at 6:35 pm | Permalink

    wow, you got alot twitter followers and subscribers on RSS. I only have 9 hahah. I hope you achieve all your goal this year. all the best.

  18. Posted January 26, 2011 at 10:10 pm | Permalink

    Good luck guys!
    Rebecca recently posted..Photo of the Week- Winery in South Africa

  19. Lachlan Wittick
    Posted February 2, 2011 at 11:59 am | Permalink

    Thanks guys, great advice for a beginner like me 🙂

    From Lachy

  20. Posted February 3, 2011 at 3:04 pm | Permalink

    Great goals. I have similar ones for my company. To get the Twitter followers up try http://www.hootsuite.com. They allow you to schedule messages so you can target people all through the day. Also for Facebook I ran a competition where I asked all my FB fans to invite all their friends. I went from 195 fans to 440 fans in the space of 1 month. The prize I offered was $25 of free Chocolates and Lollies from my other business http://www.moolollybar.com.au/shop.
    Spencer recently posted..Mercure Comercial Santo Domingo

  21. Posted March 11, 2011 at 4:45 am | Permalink

    You are exploding at a crazy rate. It took me over a year to get continual comments, and my blog has been opened for 2 1/2 now and it is just now taking off a lot.

    My goals for 2011 are very similar. I have 1600 followers on Twitter, around 200+ Facebook Followers, and only around 25 RSS Subscribers.

    I don’t have any real desire to increase my Twitter following rapidly, because I get about 5-10 new followers a day without doing anything. I suspect I’ll be at over 3000-4000 by the end of the year. I’d like to have 500+ Facebook Follwers by the end of the year, and I think I’ll be doing a lot of Facebook Contests to help get that number up. My current one has already added over 10 for the last week at no cost to me.

    RSS Subscribers to me is the tricky one. I really have a hard time getting people to subscribe. RSS isn’t really my biggest concern, but I’d like my number to at least be over 100 to look like a lot. I think Facebook followers would be better, because even though I subscribe to RSS feeds, I never really look at it, so I am not sure how beneficial it is vs Facebook which I check twenty plus times a day. But to be professional looking, I’d love to have more.

    As for the 1000-1000 challenge.. once I get more visitors per day I’ll be good to go O:-)

    I want to do the same for freetravelcontests.com too, which I just featured your jumping contest on too. In 3 weeks on that I already have 40 FB followers and nearly 35 RSS subscribers.
    Jeremy recently posted..Travel Product Review- Skwoosh Sitting Cushions

  22. Posted March 16, 2011 at 4:46 am | Permalink

    Wow, that’s an incredible start!

    Usually we are told that blogging is a slow starting business and it becomes rewarding only after a year or so. You seem to prove the opposite!

    Can you disclose a bit more how you overcame gravity?

    My own Facebook page is facebook.com/travelmemo. I will add you to my page’s favorites.
    Walter recently posted..Hotel Vitznauerhof- Excellent Dining & Spa in 5 Star Boutique Hotel at Lake Lucerne- Switzerland

  23. Posted March 16, 2011 at 9:01 pm | Permalink

    My goal for 2011 is to get rid of my blog! …well, not entirely, I’m just starting a new one! 😛
    Dan Collins recently posted..Thai Culture Shock! Day 2

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